Frederick Buskey
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When a skateboard is better than a Cadillac

2/25/2021

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Colleagues,

In my strategic action workshops, I ask participants to identify the advantages a skateboard has over a Cadillac. 
 
I get answers like this:
  • Cheaper
  • Easier to repair
  • Can go more places
  • Can carry it
  • No gas needed
  • No insurance
 
These advantages all speak to the four principles of leverage.
 
A skateboard addresses a root problem regarding efficient transportation. A skateboard is great for short distances, for getting from A-B. It is simple, like an MVP (minimally viable product). The effort needed to get a skateboard is minimal, yet the improvement over your ability to travel is significant and immediate. Immediate value with small effort means high motivation, or M=V/e.
 
Of course, it is not a perfect analogy, but it is a great reminder that the simplest solution can be the most elegant. Even more elegant than a Cadillac.
 
Do good and be well,
 
Frederick
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