This is the origin of A-B

Colleagues,

MVP: There is a story behind A-B, but the most important thing is to take an incremental approach to change.
 
Strategic leaders work A-B. We identify a small change that will make things a tiny bit better immediately and we execute that change.
 
But where did the concept of A-B come from?
 
At the end of the 2012-13 college football Season, The Ohio State University football team’s defense gave up 576 yards to Clemson University, losing 35-40 to the tigers in the Orange Bowl. This capped a season in which the defense ranked 48th overall and 110th in pass defense (out of 130 teams). Defenders were consistently out of place and slow to react. Following the season, new defensive coordinator, Chris Ash, began a defensive overhaul epitomized by the phrase: “4-6, A-B.” He asked for players to go from point A to point B with relentless effort for 4-6 seconds. 
 
The focus is on moving from one point to the next point in the sequence by closing the shortest distance in the shortest time. 
 
Working A-B helps us stay focused and make immediate improvements. And if the situation doesn’t improve, maybe because we misdiagnosed the problem, we haven’t wasted a huge amount of time or effort.
 
Speaking of A-B, you can take small steps to being a better leader with our new guide Be a Better Leader in 5 Minutes a Day! Click here to download.
 
Today’s intention: Think about your change initiatives. What can you do to make them simpler? What can you do to create A-B improvements for people right now? 
 
Cheers!

Frederick