Not Leveraging the Book

​Colleagues,
 
The target date for finishing my book by June 22 has passed. Yesterday we discussed how the daily email went from quadrant 2 to quadrant 1 as I wanted to do something to support leaders in response to COVID. But why? 
 
Wouldn’t sharing the finished book with people also have been just as valuable? 
 
According to the principles of leverage, no, a book would not have been as valuable. Here was my thinking:
 
A-B
Recall that I had 10,000 words completed when I abandoned the book in March. With a goal of 24,000 total words, I was still 14,000 short. In contrast, my daily emails are 300 words, so it is a much easier load.
 
0>1
This was huge. I could start daily emails immediately so there would be an immediate impact. I reasoned that people didn’t need a boost in three months, they needed one today, tomorrow, and the day after. A daily email could meet that need.
 
MVP (minimally viable product)
I already had the infrastructure for the weekly email and moving to daily didn’t require any significant changes. I also decided to rely on book content for the emails, so I was able to create a daily topic schedule for seven weeks in less than an hour. 
 
M=V/E
A daily email would provide value to others which made it valuable to me. The daily email was part of my long-range business plan, so the thought of being ahead of schedule on my plan also added value. With a topic list for seven weeks, writing 300 words a day sounded like a piece of cake.
 
Tomorrow we’ll reflect on my decision and the results and on Friday we’ll look at lessons that you can apply to your own projects.
 
Do good and be well,
 
Frederick