I don't want to be efficient!

Colleagues,

I was awesome today!
 
I stayed focused all day and completed many tasks.
 
I was extremely efficient in getting things done.
 
But is my business any better now than when I began working eight hours ago?
 
Did I write or share anything that will help you?
 
In all that busyness, 

• Did I work on things that are deeply connected to our core purpose? 
• Did I uncover the why of some of the challenges we face?
• Did I help anyone get better?

 
Don’t confuse efficiency for effectiveness. One is driven by urgency, the other by purpose.
 
Which one will drove you this week?
 
Cheers!
 
Frederick