dElegating

Colleagues,

On September 21 we looked at rebalancing the M=V/E equation. A reader responded:
 
“Yes, that's exactly what I am experiencing as [leader]! I don't think I have a problem seeing the value, but my experience of the effort is too great to have a M greater than 1.”
 
So, we have an essential leadership task. We recognize the V (value), but the E (effort) is so high that our M (motivation) is low. 
 
I am having a similar challenge. To help more people, I must grow this email community. To do that, I must increase my social media presence (smp). The V is huge, but the E is also huge. I can’t make V any bigger than it already is, so how do I decrease E?

1. Delegate all: Mara is social media savvy, and she enjoys it. I could ask her to take over all smp tasks.
2. Delegate part: Initially, Mara may not be capable of handling all smp tasks, but I can still ask her to do the ones that are most onerous for me. For example, I can give her the quote or concept and she can put together the graphic and post it. She could monitor comments and let me know when there is something I need to respond to. 

 
Do you have an essential task with both a high V and a high E? Can you use either of these strategies?
 
If so, please consider sharing an example. If not, read tomorrow for two more strategies.
 
Cheers!
 
Frederick