Are you efficient or are you productive?

Colleagues,
 
Seth Godin recently wrote a short piece on the difference between being efficient and productive. He describes being efficient as being busy and getting lots of things done, while being productive is about getting important things done.
 
This is just another way of thinking about the Eisenhower Matrix and urgent versus important.
 
When we run around all day dealing with issue after issue, we can feel very efficient, but at the end of the day, did we produce anything important?
 
Ideally, at the end of each day you will have done at least one thing that will move your organization forward over the long term. One thing may not seem like a lot, but if you are making a small step each day, you will be gaining momentum and creating the future in the present moment.
 
Here is my challenge for you: Identify one specific action you can take that will move your organization forward. Put that one thing at the top of your to-do list and make it the priority of your day.
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Do good and be well,
 
Frederick