Are all alerts created equal?

Colleagues,

​​I’ve been talking a lot about turning off notifications, but of course it is not that simple. Almost every daily reader is in a position where people rely on them and need to be able to get ahold of them. That’s just the way it is.
 
However, if we leave it at that, then we effectively create a situation where all communications are equal. Every call, text, tweet, news alert, and new cat video gets an equal amount of our immediate attention. That makes no sense.
 
Try this:

1. Identify the people who must be able to get ahold of you instantly.
2. Identify the situations for which you must be instantly available.
3. Think about how you can separate the communication “musts” from all of the other alerts. 

 
Think about what it might be like to differentiate your communications. By that I mean create conditions where all alerts are not created equal.
 
Do good and be well,
 
Frederick