One of our colleagues shared that new leadership has brought a vision to their organization. The organization had been languishing, and the new vision has created a renewed sense of purpose, hope, and expectations.
Unfortunately, a significant number of people are resisting the new vision.
So, how do we get people to buy in?
We don’t. If we are trying to get people to buy in, it means we must sell.
Instead of selling, what if we focused on serving?
Bring people together and help them clarify their values, aspirations, and beliefs.
Then help them identify the common pieces and articulate a vision – the impact that they want to have on the world.
This is a shared vision. It is what we agreed to. There is no selling. And because we agreed to it, we hold each other accountable for pursuing it.
Yes, it takes more time to create a shared vision. It also takes more skill. However, in the end, a shared vision is so much more powerful.
The final kicker is that even after you leave, the people will still share the vision. How cool is that?
I’m looking for ten people who are willing to commit to participating in a free five-day mini-course on how to lead a group in creating a shared vision. Let me know if you are interested.