If increasing value has a negative impact on your metrics, maybe you have the wrong metrics.

Colleagues,

Remember the MVP is in the subject line. If you have strong feelings about the change, good or bad, please let us know. Your thoughts are important to us.

For the last two weeks we’ve been experimenting with putting the MVP in the subject line of the daily email.

We think this will increase the impact of the daily email by helping people reflect even if they are too busy to open the message. It should also help by making it easier for people to decide whether a specific email is worth opening because the topic is obvious.

At the same time, I anticipate this change will have an adverse impact on our metrics. If our hypothesis is correct, the actual open rate for the email may decrease even though the impact increases.

So, doing the right thing might negatively impact our bottom line.

If this is the case, then maybe we are measuring the wrong thing. 🤔


HELP! We will run the MVP in the subject line for at least one more week, but we would love to get your feedback. Should we keep doing it? Click this link to a two-question poll. Thank you!

Cheers!

Frederick