Today we look at columns three and four of the SWOT table: opportunities and threats.
Strengths and weaknesses are usually related to you and your organization. They are internal factors.
Opportunities and threats are generally external factors. In my SWOT, my opportunities included ways to use external elements to meet my goals.
For each goal, list your opportunities and threats. Record what makes sense to you. Don’t get too caught up on whether you are doing it correctly or not. This is an MVP process and we can always revisit it if needed.