Most strategic plans include objectives. Traditionally, objectives are the steps that lead to completion of the goal.
For example, my first goal (shared yesterday) is:
A traditional set of objectives would be something like:
Essentially, this form of benchmark serves as an evaluation measure to see whether or not we are on track.
Again, that is an outcome focused approach, but our MVP is a process-driven effort, so we aren’t doing objectives that way! In fact, my personal MVP has no objectives. Instead, I used multiple sets of goals:
Goals (12 months)
Some of them read a bit like traditional objectives, but they aren’t. My 12-month goals aren’t about reaching hard targets, they are about establishing a direction.
In contrast, my immediate goals consist of the three things I must do in order to start moving forward.
As you can see, we don’t need to be overly concerned with the technical accuracy of our goals and objectives. This is an MVP and if the “goal” works for you then it is fine.
Step 1: Review your goals from yesterday. If you did 3-5 year goals, consider establishing some shorter term goals/objectives. An easy way to do this is to think about the initial things that need to happen in order to start progressing.